Give them a follow and ask for the same, in return.Īfter the header section of your profile, this is the next thing your prospect will see. You’re an accountant and know a ton of colleagues. It has nothing to do with the level of service you provide, or how great your firm is, but your prospects only know what you show them when they stumble on your LinkedIn profile. When I come across a profile with fewer than 500 connections, it just raises questions. That’s well over 10 years that you’ve had to get at least 500 connections on the world’s #1 professional network. It’s time to start your 14-day free trial of Jetpack’s accounting and workflow software. Tip: Better manage client work, collaborate with your staff, and never miss customer deadlines.

This allows you to see who to message and move the conversation forward (whether it be leads or recruits). It costs about $59 per month for the most basic LinkedIn premium version and is well worth it if you’ll invest the time to use it.īonus tip: Plus, you’ll be able to see everyone who’s looking at your profile. While not a necessity, getting a premium account is good for your brand but can be EXPLOSIVE for finding and generating new leads and new free consultations for your firm. The key is to come up with 2 or 3 different headlines and see which one is converting the most connections. I help doctors and dentists save money and get financially organized using cloud-based accounting. Here is a great example of a formatted headline if you’re an accountant for a specific niche like doctors or dentists: This new headline will be aimed towards the people you want to be connecting with. Alternative (more playful): Don’t Blow Your Investment Wad on Junk.Potential headline: Turn Your Seed Round into Real Growth.Example: Targeting software/SaaS clients who’ve gotten a seed round of funding.Potential headline: Want to do accounting from your house? Work for.

Example: You really need to add a couple members to the team.

Instead try something geared towards the person (or persona) of your most important goal. Imagine if someone came to your house, and they didn’t even take their coat off before you started rambling on about what you do. The worst thing you could do is talk all about you. Whoever is there is already on your profile. It’s what everyone else tells you to do, and it’s wrong. Many people don’t know this, but your LinkedIn Title doesn’t have to be the same as your current job title.įor example, if you’re a Partner at Cristello & Sons, LLP – you can make your LinkedIn title whatever you want! It’s important to think of the headline as something that speaks to your target customers.

Show any skin or have a photo wearing something you wouldn’t wear to an interview.

Have a picture that was taken using a polaroid in 1980.

Smile – remember, this is your first impression!.

You may not look as epic as Uncle Rico, from Napoleon Dynamite, but it should still be good. The very first impression you’ll make is with your picture. Getting a recent professional headshot only costs about $50, but so few people do it.

Now, it’s time to discuss ten different elements you’ll want to improve for a quality LinkedIn profile.ġ0 Essential Elements of a Quality LinkedIn Profile You don’t want your profile to show up without an image, that’s for sure.Ĭonvinced? Good. Sometimes, people poke around your website, check your references, and visit your social media accounts. Social proof: Accounting and business tax filings aren’t the least expensive thing in the world.With the job market being so yucky, it’s a great idea to have an active recruiting engine where professionals hang out. Employee acquisition: There is a very expensive recruiting software built into LinkedIn, because so many people hunt for jobs and hire talent on the platform.you’re sharing and creating content) means your clients will share within their network, potentially snagging you clients. By that, I mean share posts and messages on the platform. Client acquisition/referral: If you serve other businesses, there’s a chance your direct clients mingle on LinkedIn.That means including a platform like LinkedIn. In other words, there’s a lot of potential for accounting firms.Īs the future of accounting continues to evolve, so does the way firm owners relate to their communities. LinkedIn is the place for professionals, white-collar job seekers, and networking folks in just about any industry.

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